Joico

Gorgeous, easily manageable strands are something every lady strives for. Joico helps you achieve just that. This brand is dedicated to innovation, science, and a deep love for all things related to improving hair. It’s a favorite among stylists and beauty lovers thanks to professional collections designed for different types of hair that deliver real results.

Joico: the luxury brand you can trust your appearance

This American manufacturer has been around since 1975, right out of sunny California. Its story is really something special. The brand was founded by Steve Stefano, a stylist who wanted to better understand how chemicals affect hair. So, he decided to study this science, and that’s when he made a groundbreaking discovery.

Steve became the first person to fully create synthetic keratin that was identical to the natural one in hair. This discovery set the stage for the brand’s prominence in the beauty industry. Within just a few years, their products were showing up in nearly every American beauty salon.

Though it started as an independent brand, Joico is now part of the Henkel Group, a German company with a large presence in the beauty industry. So, while its roots are American, it has grown into a truly global trademark, loved by hairstylists and beauty enthusiasts everywhere.

The assortment of Joico products

While professional treatments for coloring and styling are available, effective haircare solutions are also available for at-home use. Among the brand’s offerings, you can find the following lines:

• Body Luxe – gives fine strands a boost of volume without making it heavy.
• CliniScalp – cares for your scalp to promote healthy growth.
• Color Endure – keeps color-treated locks vibrant and prevents fading.
• Color Therapy – helps nourish and lock in color for lasting results.
• Daily Care – a go-to for simple, everyday maintenance.
• K-Pak – repairs and strengthens damaged locks.
• Moisture Recovery – deeply hydrates dry shafts that need intense treatment.

Joico blends science with nature to bring you great hair care for every need. Their formulas often feature peptides, which help rebuild and strengthen strands from the inside out, leaving them feeling more vibrant. 

For hydration, you’ll find ingredients like jojoba oil, sea extracts, and many more. They are packed with nutrients that leave the whole length soft and nourished. For color-treated locks, their products help seal in pigment and protect it from fading, all while preserving shine and health. 

SmartRelease technology is all about delivering long-lasting care. It uses tiny capsules that slowly release powerful ingredients into your follicles. This means your strands get constant nourishment, not just a quick fix. Over time, it becomes stronger and more resilient.

Browse our selection of Joico offerings on website Makeup. We offer competitive prices and fast delivery all over the US. Ready to buy? It’s easy to place your order today and start treating your strands to the luxury they deserve!